We seek to be the best in understanding the applications for which our customers use steel wire. Knowing how our steel wire products function within our customers’ production processes and products helps us to develop and deliver the solutions that best meet their requirements and, through that, we create value for our customers.
Transforming steel wire and applying unique coating technologies form our core business. Depending on our customers’ requirements, we draw wire in different diameters and strengths, even as thin as ultrafine fibers of one micron. We group the wires into cords, ropes and strands, weave or knit them into fabric, or process them into an end product. The coatings we apply reduce friction, improve corrosion resistance, or enhance adhesion with other materials.
Consistent with our better together aspiration, we relentlessly pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers around the world.
With this Vision statement, Bekaert has explicitly determined its ‘field of play’: it describes what we want to be, where we want to compete and invest, and how we want to differentiate ourselves.
Our five core strategies form the basis of Bekaert’s priorities and decision-making process towards driving value and growth. These strategies put the company’s vision into practice and reflect the direction and priorities over the longer term:
Read more about the progress on our core strategies in 2019.
To give our core strategies a much more immediate focus with dedicated resources and close progress monitoring, we also define our Must Win Battles. Must Win Battles receive a special level of attention from the entire organization and, as a result, enable the deployment of the five core strategies across teams worldwide.
After the disappointing performance of 2018, we redefined our Must Win Battles to give immediate focus and attention to our key priorities for 2019. This approach has once again proven to be successful in making good progress on our goals and in delivering on the priorities set for the year.
